pricing question (upselling but not for champagne!)
Hi,
I hope that this question is okay to post in here; my first thought when I wrestled with this question was 'hit hustle hut!' (Well, they are ads for pictures of naked ladies, if that helps!)
I send out rates for ads on a very frequent basis. Ads with color cost $30 more.
I want clients to look at the rates and automatically feel like they are making the right decision. Is it a better idea to list rates as:
1x1 - $25
1x2 - $50
2x2 - $75
2x3 - $100
Color is an additional $30 per ad.
OR....
1x1 - $55
1x2 - $80
2x2 - $105
2x3 - $130
For black & white, subtract $30 per ad.
I want the first impulse to be 'that sounds like a good idea' rather than 'that's too expensive!' I would prefer people buy color ads, but I don't want that to be the main issue.
It's kind of like '$500 gets me for a whole hour, plus a bottle of champagne' or 'It's only $400 to spend an hour with me, and we get champagne too for a little bit more!' or something.
Re: pricing question (upselling but not for champagne!)
Re: pricing question (upselling but not for champagne!)
Re: pricing question (upselling but not for champagne!)
Cool, thanks you ladies! Also, since these prices are not totally set in stone, it's probably easier on my part to get higher prices if the 'additional' factor is in their court... i.e., they can say 'I want the 2x2 but I can only offer you $20 more' at $75 instead of 'I want a $20 discount' on the one that costs $105... thanks!
Re: pricing question (upselling but not for champagne!)
Re: pricing question (upselling but not for champagne!)
I dunno, I always have better luck with telling people the all-inclusive price, rather than telling them some low "intro" price and then tacking on a bunch of extras later. I find that people feel less ripped-off when you tell them the whole price up-front because they know exactly what they're paying when they agree to the deal, rather than get hooked on one price and then hit with a bunch of add-ons later.
Also, I think that having a 1x1 color price that is more than twice the 1x1 b&w price is a bit off-putting.
Personally, I would list the color prices and offer a "discount" for b&w, and emphasize the fact that the listed prices include "FULL-COLOR PRINTING". Something like that.
The lower prices may be more attention-grabbing initially but IMO if you're trying to go for more color sales I'd emphasize that, with the discount on cheaper options.
Re: pricing question (upselling but not for champagne!)
I think in a strip club the second but for selling ads the first.
Re: pricing question (upselling but not for champagne!)
I agree the first is better -- for the reason Polekitten said above: In a strip club, you're talking, which means when you say "it's $100 plus $20" or whatever, the customer has a chance to think, "Oh, $100", and then feels like it's a ripoff a minute later. On paper, the reader is adding up figures, which means that they don't finalize their idea of the price until the end, but they're still *psychologically* inclined to think it's cheaper when it's X + Y than when it's Z - Y.