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Gauging the club...
So, I'm about to get back ITC and trying to identify all of the areas I'd previously fucked up.
I figure the club is all about the fantasy. A custy goes to fantasize about the girls he only wishes he could have. Maybe a guy comes in, having been the "all-star jock" at his high school or college or what have you, and always wishes he could've hooked up with the tough chick who ended up dropping out. Or, and this is more of an obvious guess, you've got a guy in a mid-life crisis trying to recapture his youth with a young schoolgirl type.
Suppose you put on a costume that would appeal to everyone, scope out the floor, chat up the customers, and size up two things:
1.) What they're into.
2.) How much they're willing to pay for it.
Then, you base your outfit & image (which encompasses much more than just the garments you wear!) on those answers. I tried playing up my young looks as much as possible when I was dancing -- pigtails & pink -- and found that, despite it attracting attention from a ton of older businessmen, it alienated a few guys who were turned off by the possibility of having some kind of "hentai fantasy."