Hot-blooded Legend Nostalgia Edition New marketing ideas
In 2001, occupied two-thirds of the domestic online game market at that time. Twenty years are fleeting, but the legendary category is still active in the center of the game market and still has a high national reputation. It is active because according to incomplete statistics, there are currently tens of thousands of legendary games on the market. The domestic legendary market is as high as 30 billion, accounting for nearly 15% of the Chinese game market. To say that its popularity is high, it is inseparable from the vigorous promotion of a game company. It can be said that without this company, the public opinion of the legendary game will inevitably drop a lot.
Mentioning the game, many players who don’t play this kind of game may also think of "Good luck, don’t you The magical lines of "Zhazhhui", "Green, Gu Tianle, green", as we all know, these legendary advertisements all over the Internet are actually from one company-Play Games. Jiangxi Wanwan Information Technology Co., Ltd. (referred to as Wanwan Game) was established in 2015. From the time it was established, it is a young game company. Since its establishment in 2015, Wanwan Games has four business directions: web games, mobile games, H5 games and overseas games, with more than 200 million registered users. The increase in user scale also represents the continuous expansion of market share. Many financial media have quoted the introduction of the deputy mayor of Shangrao City, saying that the revenue of the game from January to February 2020 alone is close to 1 billion yuan, a year-on-year increase twenty three%.
Combining with the domestic annual revenue data of 30 billion in 2019, playful games occupy a large share in the entire legendary market proportion. Such a strong ability to attract gold and the market performance of the head products have naturally verified the unique understanding and play style of Yuwan in the legendary category, such as "Blue Moon", "Legend of Kings", "True Dragon Ruler" and so on. Regarding key products, Play Games usually invites many famous Hong Kong superstars such as Zhang Jiahui, Louis Koo, Nicholas Tse, Wu Mengda, etc. to endorse them, and distribute these products to the entire network in the form of "magic advertisements", and reach a large number of netizens. Billion. It took 5 years to play games, and while affecting the entire network, it also completely stabilized the foundation in the legendary game market gathered by major manufacturers.
In addition to affecting hundreds of millions of ordinary netizens, the magical star marketing method is also subtly changing the entire game industry. Before magical advertisements such as "Slag Zhahui" became popular on the Internet, the purchase volume of the game industry was mainly based on old-fashioned product introductions. Driven by games, with the expansion of the influence of the magical advertising of celebrity spokespersons such as "Slag Zhahui", the buying market of the entire game industry has also quietly changed. According to the "White Paper on Mobile Games Semi-annual Purchase Volume 2020" released by DataEye, in the first half of 2020, the purchase volume of legendary games accounted for more than one-third of the "Top 100 Moderate and Heavy Game Product Purchase Lists". The creative buying volume has also changed from the introduction of traditional games to more plot-based models such as "Star Theater" and "Sand Sculpture Demon Short Films". This shows how powerful the celebrity marketing influence created by the game is.
Re: Hot-blooded Legend Nostalgia Edition New marketing ideas
Looks nice! I wish you good luck!