Another Psychology of Selling tip--market research?
Psychology of Selling greatly emphasizes the importance of market research in increasing your sales. This may be ridiculous and I may be a huge dork, but I was thinking of asking custys, maybe just for a few nights, why they chose to buy a dance from me, what i seemed to offer that no other girl did, etc to get an idea of what my greatest assets are so i can play them up to the max.
Has anyone done this? does it seem ridiculous? I figure some of the business guys may be amused at my attempts and may even have some valuable advice.
Re: Another Psychology of Selling tip--market research?
I've tried doing this. You'll hear all kindsof different answers as well as the syuid guys that say "I don't know why, you just convinced me."
Re: Another Psychology of Selling tip--market research?
Quote:
Originally Posted by Ms. Slut
This may be ridiculous and I may be a huge dork, but I was thinking of asking custys, maybe just for a few nights, why they chose to buy a dance from me, what i seemed to offer that no other girl did, etc to get an idea of what my greatest assets are so i can play them up to the max.
Some might find that a bit weird, but I'd actually be intrigued if a dancer asked me something like that.
Problem is that once you ask enough customers, you may just find out that you have a lot of great assets, or as PK suggested the sale may have just came as a matter of being in the right place at the right time.
Re: Another Psychology of Selling tip--market research?
Hmm... I've never done market research tho' I do self-evaluate via my blogs and just plain reflection on my night. Since I've been doing this for awhile now I do know what my strengths and weaknesses are.... and thus I do know what I can offer that other dancers may not... then again, unfortunately, sometimes it just comes down to timing: in the right place at the right time.
Regardless, I sell "personality" at first... and in the private/lap dances I sell eroticism, sensuality and humour (never "the dance"). ;D Just realise that your product is intangible and you will be ahead of the majority of dancers. You are not selling "a dance". You are selling an experience - something that is intangible.
Re: Another Psychology of Selling tip--market research?
Quote:
Originally Posted by GoldCoastGirl
Regardless, I sell "personality" at first... and in the private/lap dances I sell eroticism, sensuality and humour (never "the dance"). ;D Just realise that your product is intangible and you will be ahead of the majority of dancers. You are not selling "a dance". You are selling an experience - something that is intangible.
Excellent! I like this.
Re: Another Psychology of Selling tip--market research?
I've done this before and I'm convinced that customers usually don't know why the hell they've bought a dance for you. I get "You asked first," "I like tattoos", "You're smart", "I like brunettes"... EVERYTHING. Market research would be okay except that you're dealing with people buying people--too many factors come into it. Nothing can make the perfect personality or look because everyone is different and wants something different or sees something different.
Re: Another Psychology of Selling tip--market research?
Market research is always good it helps to ask the customer quiestions that are about what they like in dancers in general or to evaluate other girls because if you ask about yourself it will be hard to get an honest reply
Once you ask enough people youll notice a few similiar replies
Re: Another Psychology of Selling tip--market research?
i think this is an excellent idea. Even if the data appears random at first, it is at least something tangilbe to evaluate to improve sales. What would be just as useful, but much harder (if not impossible) to do, would be to ask guys that don't want a dance, why they chose not to. You should hand out questionnaires, haha!
Re: Another Psychology of Selling tip--market research?
I do the opposite...I ask guys why they didnt' buy a dance from me. I sit and talk to them about it and when we're done talking, he's ready to dance with me. Works every time!
Re: Another Psychology of Selling tip--market research?
I have asked these questions, too. There are a few guys that were waiting for me, and would forego buying dances with other girls who weren't already busy, and the answer I usually get from them is "I really like you. These other girls aren't really my type."
Sometimes it really is just the timing. I was there asking when the customer was ready. It could have been a variety of girls working that night that asked, but I happened to ask right after the customer made up his mind that he wanted a dance, and that was all there was to it.
Re: Another Psychology of Selling tip--market research?
Ive asked and had the replies of "I liked her over there" (her being blonde and im brunette) or "I liked you from the moment i walked in"
No one ever gives me a good answer haha
Re: Another Psychology of Selling tip--market research?
I have a BA in Psychology from Point Park College in Pgh. I have been doing studies for years about this business and how to make more money. Of course you are selling yourself. Hustling is an art as well as a science. I take costumers on individual levels themselves. You have to have knowledge of people in order to really grasp the business and how to bank of it.
Re: Another Psychology of Selling tip--market research?
I think it could be a very useful experiment. I'd have to agree with doc in that I would find it to be an interesting question that I would take the time to think about and respond to. I'd say alot of it to start with is which dancer physically appeals to me the most but personallity can change that in a second. If the girl comes over that I would have picked based on from when I walked in and didn't make any kind of attempt to talk to me and just ask if I wanted a dance I'd say no. The next girl that might come up could be someone that I wouldn't say is my type and could sell a dance in no time just by saying something that caught my attention.
Re: Another Psychology of Selling tip--market research?
As one customer, I certainly wouldn't be offended by the question, especially from a dancer from whom I had bought dances. I do the question all the time in my profession. If you ask after a customer says no, you have to handle it very professionally -- otherwise it could sound hostile or bitchy.
That said, I am not sure I would be able to give you the best information, as some of the dancers have pointed out. Sometimes I do know exactly why I bought the dances -- usually in the case where I have seen the dancer with other men, liked her style, felt that she was intelligent and professional, etc. -- but sometimes I really can't put my finger on the reason.
Those cases where I have surprised myself by saying yes are some of the best experiences I have had, but I usually can't say why. They probably are the result of subtle body language, empathy, and smooth, professional hustle, but I doubt I would be able to tell you that at the time.
Re: Another Psychology of Selling tip--market research?
I've never tried that. I think for me it would just sound as if I were fishing for a compliment or something, or the customer might feel pressured to say something like "You're the best, that's why!" to me. I don't think I'd get very many honest answers..
Re: Another Psychology of Selling tip--market research?
:idea:
It's a good idea in general. Then again, it's not always a good idea for custies to analyze themselves. :D Let their little heads do the thinking!
Re: Another Psychology of Selling tip--market research?
Interesting, but I think you can read a fair ammount between the lines, if you are paying attention. Customers who buy more than one dance from me usually tell me outright what it is they like about me, and it's usually not something physical that they mention first. They like my attitude or how I make them feel or something of the kind.
Sales books tell you that most sales are based more on emotion than logic, and I think this is probably more true in dancing than in most sales. So many customers are not making their decisions consciously, and may have no idea why they did or didn't buy. They're unlikely to be in a state of self-analysis where they can tell you "You made a lot of eye contact and I felt important and I thought if I bought a dance you would like me and stick around for a while so I could keep feeling important" or "Well, you were looking around the room a lot and your smile seemed kind of forced so I decided you weren't having a good night and probably wouldn't be that much fun to spend time with"...but these are the kind of things on which sales are made or broken.
Re: Another Psychology of Selling tip--market research?
I had a guy last night tell me that he got a dance from me initially because my skirt was so cute, haha. And he called me back later for more dances because I was easy to talk to. I have a customer who only likes brunettes and I'm the only blonde he likes, just because I am friendly and he likes talking to me. That's the number one reason guys like me....well, the number one reason they admit :)