Well you don't always notice what the DJ is doing exactly--hell I ignore my best friends when I am in their club and they are working!
But there is stuff going on that affects the club very seriously that you'll never notice until it's a problem. The vast majority of customers--and a large proportion of the dancers even--don't have a clue as to what the DJ's job actually entails.
If the music sucks, people leave. If dancers hate the music that is played for them and aren't putting on a good show, people leave. If the fucking DJ doesn't know how to make a rotation list and has six ugly women up in a row, people will leave--even if six hot women are coming up. If the DJ keeps pissing off all the best dancers who expect professional behavior and care, they will leave the club, go somewhere else, and so will all the customers.
We are currently kicking the club down the street's fucking ass because the DJ they have working 5 nights a week is a doorman. There are other factors involved, but even though they have more hot women and less dogs, we still rip their balls off nearly every night.
Jukebox clubs suck.. You hear the same whiny, slow, cheesy, crowdkilling schlock ten times a night each song, plus endless shitty rap songs over and over, which drives the guys with money right out the fucking door. My present club expanded from a jukebox when they tripled the size of the club and what a difference it has made!
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