I'm also over 30 and currently dancing. I've competed in figure shows and have found that following a somewhat similar diet/exercise style to the one my coach used to give me for show prep, has totally helped for dancing. I agree with the above post that weight training (or some form of resistance training) is key for having a firm toned look. A clean diet is also more important once we're in our 30's (uuuugggggghhhh), if your diet is clean then cardio is actually the last priority.
I've also recently added in plyometric conditioning, which is great for getting/keeping a firm lifted ass with the added benefit of strengthening your joints (i.e. injury prevention). For plyo I recommend the "Insanity" dvd series BUT don't use the videos 6 days a week like it shows on the program that comes with them, as that is too much stress for dancers legs could put you at risk for a knee or ankle injury even if you're in excellent shape. I personally use the dvds 2-3 times a week.
Lastly, pilates or yoga a couple times a week is great for core conditioning, flexibility, and of course the mind/body relaxation too.

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