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Thread: Looking for some advice...

  1. #1
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    Default Looking for some advice...

    This is my first post on the board and I look forward to being an active member. I have quite a few properties around the Detroit area and recently purchased an operating Exotic Club. I am keeping the old management team onboard for quite a while and the old owner is going to look over the property for me until I feel comfortable enough running it on my own. My main concern here is that the customers I currently cater to are not the upscale crowd that I would like to see in the venue. If anybody has some good tips on how to bring these changes about I would love to hear...I thank you in advance for your help!

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    Default Re: Looking for some advice...

    Detroit's economy probably needs to improve before you have any serious chance of making an economically sustainable transition to an 'upscale' club customer business model ( which will as a consequence require 'driving away' the clubs present 'downscale' customers in order to retain the 'upscale' customers versus luring them in once never to return ).

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    Default Re: Looking for some advice...

    ^^^ I totally agree with Melonie. For a prime example I'll refer to the VCGH chain, which you can look up the quarterly reports on since they are publicly accessible as VCGH is traded. VCGH categorizes their clubs into: A, B, C, D. The "A" clubs are their top tier clubs or "gentlemen's clubs". The "C & D" clubs are their lower end clubs. The "B" clubs are the clubs that you are likely to find filled with lots of middle to upper-middle class customers. For a long time what VCGH has been seeing is a drop in revenue on their "A" clubs, but an increase of revenue in their lower end clubs. The customers are re-shifting the types of clubs they visit & are frequenting the establishments one tier lower than their normal tier, where they feel they get more "bang for their buck". When the recession really starts to taper off this will change & the "A" tier clubs will see an increase in revenue once more. For now though it's better to realize that during a recession the general strip clubs are going to probably survive better financially.

    The one thing I will suggest though is that you join the Association of Club Executives (ACE), & then you get yourself a subscription to Exotic Dancer Club Bulletin. ED Publications also holds the annual conference in Vegas, which has educational workshops, a tradeshow floor, parties, award shows, dancer showcases etc. I'd suggest going to it. You'll be able to meet a ton of people including club owners, managers, DJs, house dancers, feature dancers, agents, etc. I'd suggest paying attention to how some of the top clubs in the country are run like The Lodge in Dallas, & trying to learn from the owners & managers of those clubs. This will help you really get yourself well set up & make quick adjustments when the recession ends.

    I do travel & there are many of of here that do. If the club needs entertainers you can contact Pryce (forum owner) to advertise, or contact me directly & I'll see who is interested.
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    Default Re: Looking for some advice...

    Part of scenario to consider is if the club is within the city limits and therefore under the new restrictions recently put into place. Other issue is if you don't like the current clientele and you change things and 'drive' them away....how do you get the desired clientele to be aware things have changed and get them into the club? Though, I guess that is what you are asking. Care to divulge which club it is? Might be helpful.

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    Default Re: Looking for some advice...

    Why do you want to upscale it? Is it losing money?

    My guess is that you will have to spend a tremendous amount of money to make it upscale and advertise, and there is no guaranty that you will make a good return on this investment.

    If it ain't broken, don't fix it.

    I'm no SC manager, but I'm guessing you would have to:

    (1) make the place look upscale with comfortable and nice furniture and fixtures,

    (2) have beautiful & classy dancers and cocktail waitresses (entice them with nice dressing rooms, low fees, etc.),

    (3) offer upsale amenities like valet parking, VIP room, private party room, cigar room, hair salon & maniicure, etc.,

    (4) carry expensive champagne, wines & spirits,

    (5) bring featured dancers and host some special events (pay-per-view sports, lingerie parties, etc.),

    (6) designate a night for men to come with their wives or GFs and offer champage and strawberry packages,

    (7) spend a lot of money in advertising targeting business travelers, convention attendees, etc.,

    (8 ) spy on the other upscale SCs in town, discover who the best talent are (the girls with the most high-rolling regulars) and entice them to come work at your club with some type of incentive/bonus so that they bring their regulars with them; and

    (9) network with limo companies (and similar companies that cater to out-of-town business people) and offer them some time of commission/reward for directing upscale customers to your club.
    Last edited by jack0177057; 05-19-2011 at 07:57 AM.
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    Default Re: Looking for some advice...

    Quote Originally Posted by jack0177057 View Post
    (8 ) spy on the other upscale SCs in town, discover who the best talent are (the girls with the most high-rolling regulars) and entice them to come work at your club with some type of incentive/bonus so that they bring their regulars with them...
    Detroit might be the wrong city to try this in!



    Some club owners get really pissed off if you try to steal their girls. And some club owners will take it to the next level without hesitation if they think you are fucking with them.

    Perhaps the most famous stripclub owner of them all (whose ass is still blatantly kissed by way too many industry old schoolers if you ask me) repeatedly slammed a limo door on the hands of a DJ from another club because the guy was stealing his girls (or trying to, or so he thought).

    That didn't happen in Detroit, but that kind of thing could happen in Detroit.


    To the OP, I wish you success in your venture. Probably an uphill battle in that city, in these times. But not impossible.

    In my opinion, the best way to 'upscale' a club is to get better looking dancers in there. It can be done gradually--just start weeding out the least attractive ones, do what you can to get the better-looking ones there, and keep them happy. Make the male employees dress well, too. Then of course there is the interior, etc., that can make a difference as well.
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    Default Re: Looking for some advice...

    If you want to up scale your club here are my suggestions:

    1. Have a very strict selection process for your girls. You can use criteria laid out below.
    a. Attractive
    b. No drugs
    c. Good attitude
    d. Sweet
    e. Honest
    f. Good work ethics
    g. No tattoos

    2. Have a strategy to retain your top notch talents. Provide fully furnished break rooms for your girls. Offer them a percentage (25% of the profit) of alcohol sales if they played a role in its sale. Offer them a dignified work place.

    3. A good model would be where club keeps 25% and dancer keeps 75% of the revenues generated through stage shows and dances.

    4. Male employees such ad DJs (especially DJs) and security officers must be instructed to treat dancers in a respectful manner.

    5. Provide a discreet port of entry for your PLs. Ample parking. Nice porch. Your club should have a good restaurant with good cooks and waitresses.

    If you follow these guidelines, you will have a very classy strip club.

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    Default Re: Looking for some advice...

    1 Good hygiene
    2 no drugs
    3 no excessive drinking

    The rest is small stuff.

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    Default Re: Looking for some advice...

    Brigham has a point on how to retain a high quality dancer... except like most men he's wrong about how much of a cut I'd be ok with a club taking from me. The Lodge does not take ANY of your private dance money and if you're on time they don't charge ANY house fee. You make your money off the customers, not the girls and the girls make sure you get higher spending customers. Check out the new employee video posted on The Lodge's website. I'd accept nothing less from a club.

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    Default Re: Looking for some advice...

    Quote Originally Posted by Brigham View Post
    If you want to up scale your club here are my suggestions:

    1. Have a very strict selection process for your girls. You can use criteria laid out below.
    a. Attractive
    b. No drugs
    c. Good attitude
    d. Sweet
    e. Honest
    f. Good work ethics
    g. No tattoos

    2. Have a strategy to retain your top notch talents. Provide fully furnished break rooms for your girls. Offer them a percentage (25% of the profit) of alcohol sales if they played a role in its sale. Offer them a dignified work place.

    3. A good model would be where club keeps 25% and dancer keeps 75% of the revenues generated through stage shows and dances.

    4. Male employees such ad DJs (especially DJs) and security officers must be instructed to treat dancers in a respectful manner.

    5. Provide a discreet port of entry for your PLs. Ample parking. Nice porch. Your club should have a good restaurant with good cooks and waitresses.

    If you follow these guidelines, you will have a very classy strip club.

    6. Rename your club DreamGirls

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    Default Re: Looking for some advice...

    Quote Originally Posted by sactinydancersf View Post
    Brigham has a point on how to retain a high quality dancer... except like most men he's wrong about how much of a cut I'd be ok with a club taking from me. The Lodge does not take ANY of your private dance money and if you're on time they don't charge ANY house fee. You make your money off the customers, not the girls and the girls make sure you get higher spending customers. Check out the new employee video posted on The Lodge's website. I'd accept nothing less from a club.
    That was a very reasonable critique of my post. Your advice is worth the consideration.

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