Hello ladies! I thought I'd make another how-to in the hustle hut because it seems like these threads aren't popping up as often (i.e. more girls asking questions than making how-to threads lately). I know when I started dancing I loved the how-to threads from veteran dancers, so here it goes:
Basic Sales Skills:
- Emotion always wins in sales. A customer's emotional response to you takes precedent over everything else. You could be the most beautiful, educated, witty, and skilled dancer but a negative emotion will illicit a decline of your sale. An example of this would be you having a resemblance to someone he knows that incites a negative emotion (ex girlfriend, close relative) in the context of the situation. These impulsive emotional responses from customers are not controllable, which is why first impressions count. Your customer will likely decide if he will consider a dance from you before you finish your first sentence. If you can evoke a positive emotion and gain their trust then you will make the sale. In a perfect world, you want the customer to think with their emotions and primal impulses rather than logically (generally speaking), although this doesn't always happen.
- Evaluate what service to offer the customer, when the timing is right, and which customer to approach. Don't offer the most expensive room to a truck driver passing through on a strict time table, or a discounted dance to the business professional in an Armani suit drinking fine champagne. Select your customer, size them up as best you can, and then decide by their body language/arrival time when your approach is appropriate.
- Customers want to buy from you. People LOVE to be sold on something, but what they don't want is to be deceived or fooled into spending their money. Customers generally also dislike the hard-hitter car salesmen type tactics you see in infomercials. Remember occam's razor: "the simplest explanation is probably the best one". Keep your explanations of what you're offering to customers simple, and always avoid sounding robotic or scripted. Instead of thinking about "selling the customer a dance" think of it as "helping a customer get a dance". You can say that to yourself anytime you think of the word "sell". Instead you can say "I need to help three more customers get dances so I can make my goal tonight". Your 'pitch' could start as simply as "I'm really enjoying talking with you Peter, I'd like to help you have a memorable evening...".
- The human race is always yearning for what they don't have. There is always something they wish they could improve causing dissatisfaction with their lives. Customers in strip clubs are probably either looking for attention, companionship, an experience, or stress relief. If you can present your dances as a solution to their issue then your closing rate will be high. Customers looking for attention may be dressed well, flashing money. Customers looking for companionship may be alone and appear awkward but eager to talk to you. Customers looking for an experience may be with friends, drinking, or celebrating something. Customers looking for stress relief may have a rigid posture and seem disinterested, aloof, or withdrawn (thinking to themselves).
- People will spend more money on something if it is convenient or particular to that venue. Strip clubs have a great commodity in this sense, there's not many places you can watch multiple women dance naked, enjoy a beer, have great conversation, and get lap dances. Even legal brothels don't offer the same experience, their service focuses more on individual sexual services (or threesomes, orgies) than a party for everyone there at the same time. Since this is true, you should make a point to stress how unique strip clubs are (not so bluntly, of course). An example of this would be "Isn't this is so great that you are getting to watch naked women perform AND have a chance to have any one of them on your lap in private?". That will subtly remind the customer that he should make the most of his time with you because this type of fun is unique to strip clubs.
- Customers make the final decision to buy based on truth and reason. A potential customer may really like the idea of getting a dance from you because it will put a stop to his loneliness, but if he can't justify it based on the truth then he won't buy. Your job is to create an illusion (a false/manufactured "world of truth") that convinces him that it IS logical to buy a dance with you. This concept touches on previous points: he has to have a positive emotional response to you, he has to trust you, he has to believe that he can justify his purchase later. If you understand what void he is searching to fill (attention, companionship, entertainment, or stress relief) then you can tailor your responses if he seems hesitant or needs more affirmation. To a customer looking for attention you could say "I bet your friends would be jealous you had the sexiest woman in the room naked on your lap". To a customer looking for companionship you could say "Wouldn't it feel so good to have some quality time with a beautiful woman?". To a customer looking for entertainment you could say "You won't find anything more exciting than a naked woman crawling all over you!". To a customer looking for stress relief you could say "There is nothing more soothing than being rubbed and caressed by a sensual, naked woman".
- People tend to like the popular option; adaptation, acceptance, and a sense of belonging are what cause this. If customers see you getting tipped on stage by a lot of people, selling lap dances over and over to various people in the crowd, and appearing "in-demand", desired, or popular then they will want to join in. You've probably noticed that when you really get on a roll with selling dances back-to-back to new customers that you'll go on that way for a while. Some people call this phenomenon being a "super stripper" or "in the zone", but it's actually a combination of things. Supply and demand is important, if the demand for you is high but your time (supply) is limited because of repeat sales then people will waste less time contemplating getting a dance with you. It's sort of a psychology thing, sort of an opportunity thing, and sort of a sales skills thing all mixed together. To add to this point, if you aren't busy then try to appear busy. If you sit around too long on the floor and no one is interested then go in the dressing room for five to ten minutes to freshen up and create the illusion of demand.
This is a short list and I'm going to add more to this thread very soon.
I hope this helps!