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Thread: Now HERE's a New Business that will be fabulously successful ...

  1. #1
    Banned Melonie's Avatar
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    Default Now HERE's a New Business that will be fabulously successful ...

    Coming to US shores later this year ... from


    (snip)"Get ready for Let's Pizza, a pizza vending machine that promises to deliver a piping hot pizza pie made from scratch in less than three minutes

    The brainchild of Italian entrepreneur Claudio Torghel, the machine will be distributed by A1 Concepts, based out of the Netherlands. It's expected to hit our shores later this year, according to the industry website Pizza Marketplace. The company is expected to set up its U.S. headquarters in Atlanta.

    What is remarkable about the new machine is that it truly makes pizzas to order, including kneading and rolling out the dough. (The above video says the leavening takes place in a blistering hot infra-red oven.) There are more than 200 toppings from which to choose. The machine can even accommodate a variety of dietary restrictions, such as those for vegetarian and Kosher diets.

    "Let's Pizza is a huge success in Europe and especially in Italy. That was proof for us that we have a very good pizza," A1 Concepts Chief Executive Ronald Rammer told Pizza Marketplace.

    The pizza arrives in an insulated take-away box. The machine takes cash and credit cards. A 10-inch pizza will sell for about $5.95.

    Rammer said Americans could expect to see the new machines at malls, airports, hospitals, restaurants, hotels, supermarkets, universities, gas stations and bus stations.

    But perhaps the single best thing about Let's Pizza, according to the above video? The lack of the human touch.

    At several points in the above presentation, the makers stress cleanliness: Your "healthy and genuine pizza" is "untouched by human hands" and made in a "human-free environment."(snip)


    There's also an interview with the machine's 'creator' at


    While the 'Pizza Vending Machines' are being sold to the public on the basis of food safety, they are obviously being sold to investors / operators as a far less expensive alternative in the long run than hiring 'near minimum wage' employees to make pizzas the good ol' fashioned way. Like automated check-out lines at grocery stores, automated fruit and vegetable harvesting equipment etc., the high cost of US unskilled labor + mandatory benefits continues to drive R&D to 'automate away' unskilled worker jobs. As a result, these pizza vending machines have enjoyed major success in high labor cost western European countries over the past 3 years. And it's no surprise that one of the first places in the USA that these new technology pizza vending machines will be installed is in California ... which has the highest minimum wage + mandatory benefit costs in the country.

  2. #2
    Banned Eric Stoner's Avatar
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    Default Re: Now HERE's a New Business that will be fabulously successful ...

    Quote Originally Posted by Melonie View Post
    Coming to US shores later this year ... from http://www.latimes.com/news/nation/n...,4694433.story


    (snip)"Get ready for Let's Pizza, a pizza vending machine that promises to deliver a piping hot pizza pie made from scratch in less than three minutes

    The brainchild of Italian entrepreneur Claudio Torghel, the machine will be distributed by A1 Concepts, based out of the Netherlands. It's expected to hit our shores later this year, according to the industry website Pizza Marketplace. The company is expected to set up its U.S. headquarters in Atlanta.

    What is remarkable about the new machine is that it truly makes pizzas to order, including kneading and rolling out the dough. (The above video says the leavening takes place in a blistering hot infra-red oven.) There are more than 200 toppings from which to choose. The machine can even accommodate a variety of dietary restrictions, such as those for vegetarian and Kosher diets.

    "Let's Pizza is a huge success in Europe and especially in Italy. That was proof for us that we have a very good pizza," A1 Concepts Chief Executive Ronald Rammer told Pizza Marketplace.

    The pizza arrives in an insulated take-away box. The machine takes cash and credit cards. A 10-inch pizza will sell for about $5.95.

    Rammer said Americans could expect to see the new machines at malls, airports, hospitals, restaurants, hotels, supermarkets, universities, gas stations and bus stations.

    But perhaps the single best thing about Let's Pizza, according to the above video? The lack of the human touch.

    At several points in the above presentation, the makers stress cleanliness: Your "healthy and genuine pizza" is "untouched by human hands" and made in a "human-free environment."(snip)


    There's also an interview with the machine's 'creator' at http://www.pizzamarketplace.com/arti...-for-U-S-debut


    While the 'Pizza Vending Machines' are being sold to the public on the basis of food safety, they are obviously being sold to investors / operators as a far less expensive alternative in the long run than hiring 'near minimum wage' employees to make pizzas the good ol' fashioned way. Like automated check-out lines at grocery stores, automated fruit and vegetable harvesting equipment etc., the high cost of US unskilled labor + mandatory benefits continues to drive R&D to 'automate away' unskilled worker jobs. As a result, these pizza vending machines have enjoyed major success in high labor cost western European countries over the past 3 years. And it's no surprise that one of the first places in the USA that these new technology pizza vending machines will be installed is in California ... which has the highest minimum wage + mandatory benefit costs in the country.
    Hmmm. A good pie man in a quality N.Y.C. pizzeria actually makes pretty decent money and if he knows what he is doing, he is worth it. ( Btw, why have I NEVER seen a woman throwing a pie in NYC ? Just wondering. )

    California DESERVES this latest advance. Aren't they the ones who started putting pineapple on pizza ? Yuck !

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    Banned Melonie's Avatar
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    Default Re: Now HERE's a New Business that will be fabulously successful ...

    ^^^ obviously this isn't targeted at the 'upscale' or 'gourmet' pizza market ... instead it's undoubtedly focused to directly compete with the commodity / franchise pizza market i.e. Domino, Pizza Hut, etc. where lots of unskilled workers spoon out central warehouse advance prepared dough, sauce, and toppings following franchise approved 'recipes' and measurements !!!

    Agreed as a former New Yorker that a good 'pie man' is worth a big buck salary, just as a 'gourmet' pizza is worth 2-3 times the 'commodity' pizza price. But the 'upscale' pizza market comprises, what, maybe 5% or less of the total pizza market ?

    According to Pizza Industry sources, some 40% of current total pizza sales fall into the 'carry-out' category which this new pizzeria vending machine directly competes against ... with the vast majority of that business flowing to the four major franchises. Price competition is becoming 'fierce' - thus specials for carry-out 'medium' pizzas now being advertised in the $8 range. Of course, this machine can offer the same 'medium' pizza for $6 thanks to the greatly reduced labor and 'overhead' costs involved ... as well as serve it up in three minutes versus fifteen minutes.
    Last edited by Melonie; 06-14-2012 at 12:00 PM.

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    Default Re: Now HERE's a New Business that will be fabulously successful ...

    I wouldn't know. I have NEVER eaten Domino's or Papa John's pizza.

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    Default Re: Now HERE's a New Business that will be fabulously successful ...

    I've had some very good pizza in my time but then again I am from Chicago and Chicago pizza rules.

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