Not trying to make it even more depressing

But overhead costs include more than hotel and ads... Theres also cost of condoms, testing, makeup, clothes, sexy underwear, hair upkeep, personal hygiene (I list that seperately since I have a stash of stuff I use specifically for this...I got through loads of hydro peroxide for example, plus I keep an "escort bag" with soaps/oils/lotions etc that I keep stocked up)
Once while figuring out my per hour rate, deducting all my expenses, my $200/hr rate worked out closer to about $80/hr. That was enough for me to raise my rate, and Ive raised it again...plus now only offer outcalls. Even when touring I pricepoint how many dates I will have to have to make the trip worth it, generally at least 3x the cost of my trip.
Its a lot of number crunching (but I like that sort of stuff...hehe!) but I buy bulk whenever possible, I use hotel/airline reward programs, which is kind of a nice cusion since if things ever get really tight, Ive already earned free flight and hotel and if needed, I could do a tour without paying anything and make 100% profit. Also, at the moment I only place free ads, mostly working through local forums, and P411/TER. I place free ads everywhere I can, but local forums and those two sites are the ones that bring in the most business. Im going to try Eros again though since everyone says Im crazy for not using it.
But basically, I do think that its okay to start out not paying for expensive ads, or maybe only offering outcall for awhile (if youre okay with that, many advise not doing that when starting out new. I jumped head on in and had such a strict screening process out of fear that Im surprised I got any dates at all lol)
I do suggest though really marking down *all* your expenses involved...that will both help you decide if your current rate is ideal/makes sense, and also helps you decide how much you can really budget towards the different aspects of your business while still turning a worthwhile profit. Cause I know, when I realized I was actually working for $80/hr, I made changes immediately...when I started getting $200 seemed like a good amount of money til I realized more than half that money was already spent by the time it hit my hands.
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