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Thread: Need Advertising Ideas for Law Practice - Facebook?

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    Default Need Advertising Ideas for Law Practice - Facebook?

    Thanks :-)
    Last edited by LuvlyDancer; 11-03-2012 at 09:17 PM.
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    Default Re: Need Advertising Ideas for Law Practice - Facebook?

    Depends on your city but I have noticed prominent adds on bus stops, benches, TV commercials, newspapers, yellow pages.

    Go to networking events - thats what the up and coming small and growing accounting firm I will be working at soon does. They go to galas and luncheons and network. Bring the whole staff along.

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    Default Re: Need Advertising Ideas for Law Practice - Facebook?

    Personally, I think Facebook and other social media are overrated as advertising mechanisms and should never be the main focus of and advertising campaign. They're good for maintaing relationships and contact with clients, promoting events, and keeping the company's name out there, but they shouldn't replace other forms of advertising.

    NM has some great suggestions. Word of mouth is key for a law practice, so focusing on networking opportunities to get the name out there will be invaluable.

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    Default Re: Need Advertising Ideas for Law Practice - Facebook?

    Appropriate answer might depend on what area of law was being practiced.

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    Default Re: Need Advertising Ideas for Law Practice - Facebook?

    Family law.

    I'm a bit scared to use Facebook because I don't really understand it, and if people start to flame me I wouldn't know what to do.
    "Women have been leading men on to get rich quick since the beginning of time. The system is older than dirt. Don't be a player hater." - me

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    Default Re: Need Advertising Ideas for Law Practice - Facebook?

    You should look into volunteering or contributing to a school team in exchange for
    ad space/putting your name out there. You'll be targetting places like gyms, hospitals,
    and schools or areas that have these places in them so you can best place your billboards,
    bench ads etcetera.

    I would also look into events that raise money for children, family, or parent-aged issues (like breast cancer)
    in terms of donating items for auction, agreeing to do invites/announcements in exchange for being able to put your
    name and a small tidbit of info on the invites/announcements, and engaging in/contributing to things like marathons or fun runs that have a lot of people who might be in your target demographic. Learning how to make your own tshirts for schwag (amazon has great kits) or buying bulk shirts with your corporate ad on them are great schwag (be sure to have them in fun colors as well as basics like blue, black, and gray) because you're not only reaching the person you're giving the tshirt to, but if they wear it, you're potentially reaching others, even if only encouraging name brand recognition.

    Personally I think having a great website is going to be the first and foremost issue--something mobile friendly and something that has people wanting to come back--say with a side blog guest writer addressing issues in family law each week or month--and then making friends with other websites (like the gyms, schools, hospitals you are targetting with ad space or volunteering) so you can get click throughs from their websites.

    What's your business card look like?
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    Also, now offering phone sexins!

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    Default Re: Need Advertising Ideas for Law Practice - Facebook?

    Start with what you know and who you know. I assume you are a former dancer. Dancers are a great client base with which to start. Spread the word with dancers, managers, DJs and club owners you know or have worked with. If there is a publication that advertises to dancers and people in the stripclub industry, advertise there and write an article for dancers that addresses their particular concern - for example, does being a dancer jeopardize being awarded child custody? If you are brave enough, you could even mention in the article that you are a former dancer and your observations about dancers going through divorce or child custody battles.

    There are hundreds of family lawyers advertising in the phone book, newspapers, etc. The best strategy is to develop a niche practice or niche client base. Again, consider developing a niche practice helping dancers and other sex-workers. Research cases that have dealt with specific issues related to them. Take some pro bono cases representing dancers who do not have enough money to pay you. The experience will be great and pro bono clients can be very appreciative and refer you business.
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    Default Re: Need Advertising Ideas for Law Practice - Facebook?

    I feel the last message somes it up quite well. Are you attempting to attract dancers as clientele?

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    Default Re: Need Advertising Ideas for Law Practice - Facebook?

    I have not tried to market to dancers, but I always thought it would be a great niche market for me. The courts don't care if a mom is a dancer, provided she takes care of her kids. I miss hanging around with dancers :-(

    I think that retarded movie with Demi Moore gave dancers the impression that suing the baby's dad for support is a bad idea, because the judge would look down on them. Dancers are scared to demand support money because they think their work is going to make them seem unfit.

    I'm actually thinking it might be a good idea to hold a seminar for an hour, about "Being a Dancer & Collecting Child Support". I could just do fliers and take them to the local clubs. That would be practically free advertising. I'm kind of excited about this. I know I can talk to women in the business, I was doing this for years. I understand the cash income and the issues that come with it.

    Most of my clients are word of mouth referrals. So I see results even when I just get a couple new clients. I really want to try this seminar idea. Can I have some suggestions for that?

    -What time of day would dancers want to attend a one-hour seminar?

    -What kind of points should I offer to discuss?

    *How to get your ex to pay for daycare - when you work at night, and don't use a commercial daycare
    *How to get his cheque garnished when he refuses to pay
    *How to record earnings so you're ready for family court
    *What if he denies paternity
    *Will a lewdness / prostitution charge cause you to lose custody?

    What else?
    "Women have been leading men on to get rich quick since the beginning of time. The system is older than dirt. Don't be a player hater." - me

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    Default Re: Need Advertising Ideas for Law Practice - Facebook?

    I have a dancer website... I could run an ad for you as well... PM me for details

    I think the seminar is a good idea. Hours can be tricky. I would say 12 pm or 1 pm. (Kids are still in school, not terribly early) I think the 5 points you touched on are good. It allows you 12 min. per subject (60 min) which I think is decent. If you don't do a live seminar, you can also do a "webinar" which can post as your ad and be viewed at any time and fit any schedule.

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