The podcast interviews Saul Berman, the author of Not for Free: Revenue Strategies for a New World , the podcast + review may be of interest to those of us who sell / make / market porn which is often talked about as "free" (free vs "free" is discussed in the postcast also):
It is mostly about mainstream media, mobile devices, television, but has general porny applicability/food for thought.SAUL BERMAN:... it's somewhat controversial to suggest that content needs to be paid for one way or another, and it's really not for free.
SARAH GREEN: So I guess the question is, once consumers have started sort of being trained away from paying for things, can companies really coerce them back into paying for anything?
SAUL BERMAN: Well, people will pay for customized experiences and services. And what we're increasingly seeing, whether it's in the consumer world or in the business world, if you provide an experience or service that people really want, they'll pay for it.... And increasingly, people are paying for content that maybe they could have gotten online for free. We're finding increasingly, that audience that's being built or that network, or that group of users, has value to other people in other ways and so they're willing to sponsor or pay for that in other ways. And we're also finding there's different ways to monetize different parts of your content. So whether it be in the traditional music space, whether it be in other kinds of spaces now where information and content is becoming part of the experience, such as driving a car. Or whether it becomes about operating appliances or other more business to business experiences the question is, who pays for what? And quite honestly, where does the value go?
http://blogs.hbr.org/ideacast/2011/0...orld-of-f.html




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