Is your tone of voice and body language keeping you from closing a sale?
We place so much importance on WHAT to say when we should equally be aware of HOW to say it.
Personal example:
Most of my spending customers are between an 18-32 age bracket. This puzzled me for years and I just hit on an explanation! I truly believe that older customers can tell I don't like them. And I am quite repulsed by men who are 40+ at work!! It subconsciously comes through in my hustle in very subtle yet make-or-break ways. The tone of my voice and my body language are dead give aways that I am not at all interested in older customers. I cannot fake liking them and they really seem to pick up on it which made me think, Wow this is something to keep in check whilst hustling! I mean, I use the same phrases and hooks but I noticed how my voice changes around customers who give skeevy vibes. My voice quickens and stays very monotone and sounds very "insincere sales-persony." Like the annoying Victoria's Secret sales girls who keep bugging you with their rehearsed pleasant attitudes. My body is turned away from them as well, legs crossed, body more sitting more upright and ridged as if I'm preparing to flee at any given moment. Its just so unnatural for me to fake niceness and interest around men whom make me uncomfortable. (There are always a few exceptions, but most older guys are so creepy, married, handsy, and demand extra shit in my area that it's tainted them from my perspective.)
Around younger customers I'm much more relaxed. My body is facing them, I'm at a closer proximity, I'm comfortable touching their arm, I'm engaging in their personal space. My voice for one thing will fluctuate in range and pace giving a very natural, conversational quality to it. Much less than that of a rigid sales pitch. I can still stay all business and focus on closing a sale but the sound of my voice (ranging from gentle whisper-soft, to bubbly energetic 'I might have just done a line!' party! party!) makes a big difference in closing that sale.![]()
It sounds so trivial but its the fine details that differentiate a good hustle from an excellent one!



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