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Thread: First Maker's Mark, now Budweiser ... stealth price inflation

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    Default First Maker's Mark, now Budweiser ... stealth price inflation

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    (snip)"Maker's Mark recent foray into "diluting" reality by keeping prices flat while reducing the alcohol content - a painful reminder that stealth inflation comes in the most unexpected of shapes - came and went, with the outcry limited to a select group of Bourbon lovers. However, when the realization hits that every other alcohol producer may have been engaging in the same less than ethical behavior, including America's precious Budweiser, we expect the response to be faster and furiouser. We also expect the answer to the question of how it is that food inflation is not far greater, will be made even clearer. It will, however, certainly bring new meaning to the phrase the beer glass is half full. Of course, since the lawsuit was filed by two men who "routinely purchased as many as four cases of Bud per month for the past four years" one can see why it may not be taken very seriously.

    From Bloomberg:


    Anheuser-Busch InBev NV, the world’s biggest brewer, was sued over claims it overstated the alcohol content in Budweiser beer.

    AB InBev routinely adds extra water to its finished products to produce malt beverages with significantly less alcohol content than displayed on its labels, consumers Thomas and Gerald Greenberg said in a complaint filed yesterday in federal court in Philadelphia. The company’s overstatement of the alcohol content violates Pennsylvania’s consumer protection statutes, according to the complaint.

    “Consumers receive watered down beer containing less alcohol than is stated,” the Greenbergs said in the filing.

    The complaint accuses Leuven, Belgium-based AB InBev of mislabeling the alcohol content in Budweiser, Bud Ice, Bud Light Platinum, Michelob, King Cobra, Busch Ice, Black Crown, Bud Light Lime, Hurricane High Gravity Lager and Michelob Ultra.

    No one was immediately available to comment on the lawsuit, according to someone who answered the company’s media relations line.

    The Greenbergs are seeking to represent all consumers in the state of Pennsylvania in their bid for damages exceeding $5 million and a court order requiring the company to alter its advertising campaign.

    The men said they routinely purchased as many as four cases of Budweiser per month during the past four years. The labels on the beer claim the alcohol content was 5 percent by volume, according to the lawsuit.



    Yet another example of the widespread attempts by food and beverage makers to pass on to customers their rapidly rising costs of ingredients, energy, employee benefit costs etc. without blatantly attempting an increase in the 'sticker' price. Essentially this is the 'liquid' equivalent of the proverbial one pound package now containing 13 ozs of content, the proverbial five pound bag now weighing in at 4 lbs, etc. But hey the 'sticker' price didn't change, so there's no 'inflation' here, right ???

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    Default Re: First Maker's Mark, now Budweiser ... stealth price inflation

    another chapter on 'stealth' price inflation ... this time by substitution of cheaper / inferior ingredients !!!


    (snip)"New Study Shows 59% of “Tuna” Sold in the U.S. Isn’t Tuna

    This is just the latest revelation in the stealth inflation and food fraud theme I have written about frequently in recent months. The non-profit group Oceana took samples of 1,215 fish sold in the U.S. and genetic tests found that that 59% of those labeled tuna were mislabeled.



    It seems that “white tuna” should be avoided in particular as “84% of fish samples labeled “white tuna” were actually escolar, a fish that can cause prolonged, uncontrollable, oily anal leakage.”"(snip)

    (snip)"Oh and if you live in my hometown of New York City, you should pay particular attention:

    Big Apple has big problem with seafood fraud: 94 percent of tuna and more than three quarters of sushi samples in New York City mislabeled.

    Of the 142 fish samples collected in New York, 39 percent were mislabeled. New York City led the nation with the highest occurrence of mislabeled salmon as well as the highest amount of fraud among salmon collected from grocery stores and restaurants.
    "(snip)

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