A new lingerie brand for men has been launched. Personally I think they are targeting the wrong demographic, going for heterosexual males. Maybe I'm being narrow minded?
http://www.hommemystere.com/
"We love designing and making fun, comfortable, unique lingerie - for men! A growing number of guys are discovering the comfort of lightweight lingerie style underwear! HommeMystere understand that you want quality undergarments made with care, attention to detail, and fits the male body perfectly. Comfortable mens panties that really do fit, feel great and look sensational!"
Thoughts?
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