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Thread: Average lifetime value of a cam customer

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    Featured Member DancesWithSloths's Avatar
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    Default Average lifetime value of a cam customer

    This may be a bit out there, but I know there're peeps here with a business head on their shoulders. So. Has anyone ever calculated how much money, your cut, you get out of an average customer before he expires?

    The reason I ask is because I'm trying to put an upper limit on my marketing and advertising spending. Ideally, I'd like customer acquisition cost to be no more than 1/3 of the average lifetime value, but I haven't been tracking these stats specifically.

    Has anyone done this calculation before? What's a customer worth?

    (ETA: if you're wondering what the hell I'm wittering on about, here's a primer on customer acquisition cost and why it matters. http://www.forentrepreneurs.com/startup-killer/)


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    Default Re: Average lifetime value of a cam customer

    Excellent Question, I haven't done any hard data, but typically they last about 3 months.. No idea about the dollar cost average. However, they come back after a time period of a year or so but then only sporadically as you have lost your flavor and they are no longer addicted to you.. I hope someone answers this.. I would like to know.

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    Default Re: Average lifetime value of a cam customer

    yeah it really depends. i have few that lasted years, a bucn hfo 1-3 time guys but it seems like 4-5 months is the most anyone really sticks around. not sure if they leave the site or just tired of me lol. i honestly dont try hard to keep repeat customers tho because i find getting long shows from new guys is much easier
    "Achieving success is a challenge but so is struggling so you may as well choose success."

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    Featured Member DancesWithSloths's Avatar
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    Default Re: Average lifetime value of a cam customer

    Lifetime value doesn't really need to include repeat custom, it's just what the average total revenue per custie is. I've also seen businesses calculate it as revenue per a stretch of time, eg a year.

    I've realised that AW is really easy to get this data from, because every transaction I've ever done is sitting there in a big list. I'm going to do a rough and ready calculation according to a couple of different methods I've seen, and see what comes out.


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    Moderator PhatGirlDynomite!!!'s Avatar
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    Default Re: Average lifetime value of a cam customer

    Quote Originally Posted by DancesWithSloths View Post
    This may be a bit out there, but I know there're peeps here with a business head on their shoulders. So. Has anyone ever calculated how much money, your cut, you get out of an average customer before he expires?

    The reason I ask is because I'm trying to put an upper limit on my marketing and advertising spending. Ideally, I'd like customer acquisition cost to be no more than 1/3 of the average lifetime value, but I haven't been tracking these stats specifically.

    Has anyone done this calculation before? What's a customer worth?

    (ETA: if you're wondering what the hell I'm wittering on about, here's a primer on customer acquisition cost and why it matters. http://www.forentrepreneurs.com/startup-killer/)
    I understand why you would want to know this but I'm not sure how beneficial my stats would be for you? Or anyone else because the results will vary due to a difference in averages. And over how many years? 

    Cost to Acquiring Customers is fascinating but you don't always know what marketing effort brought them to you. And I've found that many of them are unable to say when their dicks are hard. I try to use website statistics and compare that info with traffic results if say I used something like plugrush. But it gets very tedious. I find it easier to just look at how much money I make per week, then look at how much I made during a week where I placed an ad. When I go over my weekly average I then determine if it was worth it to spend that money and if I should set that amount for next time or focus more on seo.

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    Default Re: Average lifetime value of a cam customer

    As a newer cam model it is very easy for me to see where the money is coming from in terms of which sites I advertise on. I agree with PGD in that each cam model is going to have a different average based on their customer's spending habits, how heavily they advertise, and how many hours they put in on cam. Can you maybe do some isolated experiments to see what advertising tactics are most effective?

    It's kind of like how when your skin breaks out suddenly or you think you have an allergy to something you're eating. You have to isolate things until you find the culprit.

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    Default Re: Average lifetime value of a cam customer

    Quote Originally Posted by PhatGirlDynomite!!! View Post
    I understand why you would want to know this but I'm not sure how beneficial my stats would be for you? Or anyone else because the results will vary due to a difference in averages. And over how many years? 

    Cost to Acquiring Customers is fascinating but you don't always know what marketing effort brought them to you. And I've found that many of them are unable to say when their dicks are hard. I try to use website statistics and compare that info with traffic results if say I used something like plugrush. But it gets very tedious. I find it easier to just look at how much money I make per week, then look at how much I made during a week where I placed an ad. When I go over my weekly average I then determine if it was worth it to spend that money and if I should set that amount for next time or focus more on seo.
    In this specific instance I'm trying to be a bit more strategic about setting aside money for bidding on NF and AW. Say, on NF bidding is really effective, but I haven't been there long enough to get a hunch for how much is too much. What about if I add on the price of hiring somebody to write a listing, or buying content?

    I'm making money, obviously, but I don't want to be a dumbass about how much I spend to make that money.

    ETA Other people's data is, of course, not something to guide serious spending decision, but comparing ballpark figures might be interesting


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    Default Re: Average lifetime value of a cam customer

    Quote Originally Posted by DancesWithSloths View Post
    In this specific instance I'm trying to be a bit more strategic about setting aside money for bidding on NF and AW. Say, on NF bidding is really effective, but I haven't been there long enough to get a hunch for how much is too much. What about if I add on the price of hiring somebody to write a listing, or buying content?

    I'm making money, obviously, but I don't want to be a dumbass about how much I spend to make that money.
    You would have loved NF back in the day. We used to be able to place tracking scripts like statcounter on our listings. You were able to determine exactly where your traffic was coming from and what time of day your listing got the most traffic. Should I bid or should I not bid and just place a free ad in that city during that time of day? At that time I was able to determine that bidding was unnecessary. But then they banned tracking codes. These days I may spend no more than $60 a month on bidding. Sometimes it's far less because there are so many different ways to work that site. I know this doesn't answer the question but one tip I can give is to not send out mass emails while bidding. It'll eat up your cost.

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    Default Re: Average lifetime value of a cam customer

    Quote Originally Posted by PhatGirlDynomite!!! View Post
    You would have loved NF back in the day. We used to be able to place tracking scripts like statcounter on our listings. You were able to determine exactly where your traffic was coming from and what time of day your listing got the most traffic. Should I bid or should I not bid and just place a free ad in that city during that time of day?
    *statsgasm*


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    Default Re: Average lifetime value of a cam customer

    My customers that soend a lot (£300+ a month) have stuck around for years but the ones who spend less but possibly more frequently (like a 10 min show a week etc) seem to expire sooner. I'm not sure there is an average, at least not that I've experienced so far? In terms of advertising costs I know how much I average per day/shift and try to keep my costs as low as possible (looking this up my spending seems to be about 4% of what I'm likely to earn x
    "If you want to earn more, learn more" ~ Zig Ziglar




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    Default Re: Average lifetime value of a cam customer

    Quote Originally Posted by sexysusie View Post
    In terms of advertising costs I know how much I average per day/shift and try to keep my costs as low as possible (looking this up my spending seems to be about 4% of what I'm likely to earn x
    I also have 4-5% as my ballpark figure on AW, though I much prefer the NF per-click bidding to the AW per-hour model. God, I wish NF wasn't such a pain in the neck to get paid out from.

    With the averages, it's relatively easy to tell what, for eg, SM thinks a paying member is worth, because of what they pay out to affiliates: it's at least $280 (on the basis that they're willing to pay out at least $100 per spender). It's probably more, but it's at least that.

    Obviously, for an individual model the calculation is very different, but I'm still keen to play around with it, and then challenge myself to get that number up in the future. I'm kinda crap at keeping their flame burning, if I'm honest.


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    Default Re: Average lifetime value of a cam customer

    It's very interesting. Then again I'd say the lifespan would probably be much shorter on SM because the prices are so high?
    "If you want to earn more, learn more" ~ Zig Ziglar




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    Default Re: Average lifetime value of a cam customer

    Quote Originally Posted by sexysusie View Post
    It's very interesting. Then again I'd say the lifespan would probably be much shorter on SM because the prices are so high?
    I'm not sure - I've got regs from 2014 on both SM and AW, but SM ones have been more loyal. Some have even followed me to AW for a while, then went back to spend on SM, higher prices and all. Why? Who knows.


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