When we got the agency operation right, we wanted to make this product develop in a better direction. In the process of growing up, we continued to encounter and solve problems. It was not until we looked back many years later that we discovered that what we had done had inadvertently changed the outside world and ourselves. In order to better promote the legend, we have created a local push model of Internet cafes, which has revolutionized the way of game marketing; we have established the E-Sales model to solve the inconvenience of players buying point cards, changed the point card sales channels, and promoted the development of online payment ; We created Rainbow Customer Service in order to better serve players, refreshing the standards of the industry customer service system; We have implemented the CSP free model in order to let more people feel the joy of the legend, which has changed the business model of the entire game industry; We are in order to combat the legend Plug-ins and private servers have been fighting for rights protection for several years, and have established the industry's awareness of IP protection; we have opened and shared IP in order to better create legendary IP, and opened more IP cooperation models.
After these tests, it is possible to develop from an online game into an IP, derive a game category, and evolve into the brightest cultural symbol in the history of Chinese online games. After these trials, I was able to transfer from a "Legend" guild president to a legendary producer, and from a grassroots employee to the CEO position. After these changes, Shengqu Games can continue to lead the development of the industry, bring new atmosphere to each era, and show new deeds in building a new development pattern. Adhering to people-oriented is the basic requirement of Marxist historical materialism, and it is also the concept we have always adhered to and passed on when developing products. As an MMORPG, Legend focuses on the communication and interaction between people. In the past 20 years, our design of game products has always been centered on the communication and experience between people. Why are there so many games now that many people still have an unforgettable feeling for legends? Because legends, as a unique way of cultural experience, have formed distinct cognition and immortal memories in people's minds. When I came into contact with the earliest version of "The Legend of Three Heroes", the role I played was one of the three heroes of tactics. What I feel at this time is a kind of personal heroism, because from the perspective of human nature, each of us wants to be a superhero, able to slay demons and slayers in the game freely PK, and feel quite happy. But with the emergence of guilds and Shabak’s siege gameplay in later versions, what I felt was a kind of collective heroism. Everyone fights with the idea of accomplishing the same goal, that is, to capture (defend) Shabak and gain a sense of honor through collective unity. This kind of transformation from individual heroism to collective heroism often leads to deeper bonds and feelings between people. This is also the unique culture of the legend.
Many times, we are talking about inheritance. But inheritance is not about talking about it, but about integrating it into the product and writing into the user's memory. Whether it's from "Legend of Hot Blood" to "Mobile Version of Hot Blood" to "Nostalgic Version of Hot Blood Legend", or to thousands of legendary games, you can see the legendary culture and legendary spirit in different products Continue to continue. With the changes in products or terminals, Legendary users are also continuing to inherit and communicate. For example, many old players now miss the fair environment of the legend that year, and the new generation of players who have only played the free mode or mobile games are also very curious about the time-charged version that year. So when they meet in "The Legend of Hot Blood", the older generation of legendary users will also pass on their experience to the younger generation of legendary users. .
Bookmarks