I am planning on starting a new business. How important is it to trademark the name? Can I just begin using the name and set up the website with the name to claim ownership?
After researching it online, it looks like if you are doing business under the name, you will automatically have first rights to it (as long as the government can find your name in their trademark search). However, there may be businesses out there currently operating under the name, which I may not know about. If we both had to prove who owned the name, whomever had been using it longest wins.
I am opening a pole dancing company, which will likely just be local. However, if Oprah decides to have me on her show, I may want to go national.I'm assuming a local business would be less likely to need a trademark?
Thanks!



I'm assuming a local business would be less likely to need a trademark?
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