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Thread: A new SC just started biz today, and YOU are the GM!

  1. #1
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    Default A new SC just started biz today, and YOU are the GM!

    Your new club already has a liquor license, and is a topless club. Your primary target market is professionals, ages 25-50. How would you manage your club starting from the first day of its existence?

    I'd want at least two stages, a main stage and a smaller one in another, smaller room for the non-smoking crowd. I'm guessing there are more smokers in a SC than the general population.

    There are several other things I can think of I'd want from square one. A cover charge of $20-25, but which will include two reasonably-sized, non-watered drinks. It should be enough to weed out a number of problem customers, but not all of them.

    The meanest, most vicious lawyer I can find in the area on retainer. At least one off-duty cop, note I said off-duty and not ex-, as one bouncer on each shift, and a second bouncer who is, e.g., a fifth-degree blackbelt in akido.

    Drunk or drug-using people employed (or working as an IC, but I'm not sure about the IC thing yet) in the club in any capacity, one warning. A second time, you're gone! So no "drink hustle" because it would not be fair. Anyone attempting to sell drugs in the club turned over to LE. Period! I don't need the problems you'd be creating for me! See above re: vicious lawyer. Also of use if anyone, and I do mean anyone, connected with the club is ever arrested for any reason which is due to overly frisky LE...but that's part of the reason for the off-duty cop as a bouncer.

    A housemom who can teach a someone new how to dance in a club environment if need be, and I'd also want every. person starting out to have at least taken DW's telecourse, if nothing else, at the club's expense. Even the waitress(es), bartenders, etc., should take the course. And me in particular, as I'd want to know what's going on in the club at every level all the time. But I don't know if DW accepts male GMs or assistant managers in his course.

    As to whether the club should have a DJ, an old-style jukebox, or an MP3 player without a DJ, I'll trust others here to know which is best. I'm sure I'll think of other things as I see how others would go about this task. And I've not really considered how you have to market a new club, or what size this club should be in customer capacity.

    But for now, how are you going to manage your new club?


    PhaedrusZ

  2. #2
    Featured Member MinahSky's Avatar
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    Default Re: A new SC just started biz today, and YOU are the GM!

    No drugs or alcohol.

    No smoking int he club (there will be a smoking lounge-the dancers can smoke only in the lounge with customers).

    No in-house romances.

    No sex in the champagne room (or anywhere else).

    Hands/feet must be done at all times.

    Hair must be done at all times.

    All dancers must work 3 shifts a week minimum.

    Classy jewelry is a must.

    Gowns/pant sets/ nice short dresses, no shorts.

    No tipping the dj/manager/bouncers (they get a paycheck made up from what the dancers pay to work-see below).

    All dancers pay a $75 fee to work (payable on arrival), what they make is theirs.

    All dancers are greeted at their car when they arrive, walked out to their car when they leave and the bouncer carries their bag in and out.

    The first time someone starts sh*t on the floor gets a warning. The second time they get a week off. The third time they're fired.

    You fight? You're automatically terminated. AND YOU CAN'T COME BACK.

    Drugs? I'll call the police to personally escort you off the premises.

    Sex? See above.

    Mandatory dance classes for all new hires (learn the pole, how to give dances, etc.).

    You can NOT ask a customer for a dance more than three times in a night.

    Admission includes 2 chips to use for drinks (can be given to the dancer).

    Any manager that gets caught trying to f*ck the girls/ look the other way/doing drugs gets terminated QUICK.

    Any guy that tries to not pay a girl gets the cops called on him. That is theft of services.

    The manager/bouncer ALWAYS sides with the dancer in a dispute.

    If a dancer is in the VIP or is otherwise engaged, she does not have to go on stage (any dj that calls a dancer away from a customer will do a shift for free).

    Any employee that asks for a tip will be terminated.
    [SIGPIC][/SIGPIC]Do unto others as you would have them do to you...it's less work to be nice than it is to be evil!

    "Miss ChiChi, if you was my girl you would never cry from anything...except maybe happiness."

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    Default Re: A new SC just started biz today, and YOU are the GM!

    Agreed with most of the above two posts. Also:

    DJs and managers aren't allowed to drink at work. Dancers are limited to two drinks and after that are served NA beverages.

    Pay the employees a decent wage so that you can 1) retain good staff and 2) cut down on hustling dancers for tips.

    Have a dress code for the dancers.

    No dance specials, ever. Dances cost what they cost, which I'm going to say should be $25-$30. I have been doing $20 dances ever since I've been dancing but hey, there's been inflation.

    I also think there should be no flat house fee, but the club takes a very small dance cut--$3-$5 from each dance. Tips are also optional. That way, there is never a possibility of leaving the club in the hole. I also think the dance cut system gives the club an incentive to take care of dancers who are top sellers. Reward your top sellers by giving them a free pass for a night when they don't have to pay dance fees.

    Give your DJs the tools they need to do their jobs--good computers and light systems, subscriptions to online music services, and a line into the dressing room speakers to announce upcoming dancers.

    Bouncers monitor the floor action, and VIP via cameras. Rule breakers are terminated if they don't clean it up.

    Basically, the qualities that make a club profitable and easy to work in are these:

    1) Everyone is giving approximately the same level of contact. This means that personality, sales skills, and appearance really work for you, rather than just mileage.

    2) Staff is alert and sober, able to stop problems before they start

    3) Good employees are rewarded

    4) The physical facilities are clean, safe, and nice

    5) The dancers are groomed and pleasant

    Clubs like that are like gold to dancers who can really dance and sell; we can do so on our own merits without pressure to provide more than we are comfortable with.

  4. #4
    Featured Member Destiny's Avatar
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    Default Re: A new SC just started biz today, and YOU are the GM!

    Dancers:
    • No house fee. No tip-outs. I'll pay my own employees, thank you.
    • In fact, tipping of any employee by another would be prohibited.
    • Instead of a House Mom, I would hire an entertainer's concierge. Her job would essentially be the same as a House Mom, but she'd be on my payroll.
    • Dancers earn a small salary plus commission on the dances they sell, making them employees of the club. Naked girls are my primary product, you can be sure I'm going to control the most important aspect of my business as strictly as I can.
    • All employees attend DW or some other type of sales training. Perhaps I'd have DW customize a course for my club and we would do that training in-house, paying him a fee. Mandatory monthly meetings where we go over problems, award bonuses for performance, brainstorm on making the club better.
    • Girls work a shift. They get to work on time, they don't leave early, unless they've arranged that ahead of time. They come to work prepared to work, not hung over, not drunk. No stupd fines. If you can't get to work on time and handle the job, I'll let you go.
    • Sorry girls, but I would probably require that all dances be paid for with funny money. That's the only way I can think of to keep track of whether girls are meeting their quotas. Yes, I would take a small percentage. However, remember, I'm paying you a salary and you are not tipping out or paying a house fee. You would make more money my way.
    • Daily and weekly sales quotas for dances. You can't meet your quota, I'll get someone else. However, I would also award bonuses and prizes for top selling dancers.
    Customers
    • Free valet parking. If I'm doing enough business that I need it, I can afford to pay for it.
    • Get rid of the annoying guy in bathroom that expects you to tip him when you wash your hands. As a dancer, the idea that guys may not be washing their hands so they don't feel like they have to tip him is gross. I know its supposed to make the club seem classy. I've yet to meet a guy that wasn't annoyed by him. Most guys I know can take a piss without assistance.
    • I would hire great looking, professional dancers. I guarantee you will not sit alone, ignored, while a dancer hangs out with her friends. She's got a quota to meet. In fact, my club would be the most customer oriented club you've been in.
    • Some type of customer reward system, perhaps patterned after what the airlines do. You spend money with me, I'll reward you points good for free drinks, free cover, upgrades to VIP etc. Yes, I know some guys want to keep the clubgoing habit a secret, and I would respect that. But for those that wanted it, I'd offer it.
    • Higher cover charge probably $20-25. You didn't think you were getting all this for free did you? But like PZ, your cover would include a coupon, perhaps for a dance or drinks. The reason is that I've promised my dancers that the guys that come in are there to spend money on them.
    • Possibly, a higher lap dance fee. Before you guys complain too much, remember this, I'm doing this so that I can assure you that my club will have only the highest quality dancers.
    Dancing is wonderful training for girls, it's the first way you learn to guess what a man is going to do before he does it. ~Christopher Morley, Kitty Foyle

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    Default Re: A new SC just started biz today, and YOU are the GM!

    From what I've read of MynahSky's, Susan Wayward's and Destiny's suggestions, I agree with a smoking lounge in the club, and no alcohol consumption by or tipping to support employees, including the managers. Also the concept of limited or no alcohol for the dancers, and the dress/grooming requirements for the dancers. In additon to the brainstorming meetings and prizes for exceeding a sales quota.

    After thinking more about this, I'd want two assistant managers, one man and one woman, although this might be difficult without running afoul of employment discrimination law. Also, with more women going to clubs, I'd want at least one woman bouncer, again preferably trained in a martial art. Just in case one or more women customers have to be escorted out. Maybe I could find a woman who could bartend in addition to being a bouncer. And instead of the guy in the men's room, I'd split checking cleanliness between a bouncer, myself and the assitant manager. For the women's restroom, the woman assitant manager, and I'm not sure who else yet.

    I agree with Destiny as to making everyone an employee of the club. I'd have to hire an accountant or bookkeeper for this, but it would probably be a 20-hour/week job. By keeping employment records and social security & income taxes which have to be deducted and paid, I think it would make things easier for everyone, in the long run. And I might try to "co-op" with a number of other clubs so health insurance can be provided for everyone and their families.

    Regarding prizes for dancers exceeding their sales quotas, per Destiny's suggestions, what would you suggest for a daily, weekly, monthly and annual prize? Daily would have to be something inexpensive, yet nice. Any suggestions? Weekly, maybe dinner for two at a modest restaurant which serves really great food? Monthly, a choice between a massage at a good hotel spa or a small amount of a favorite perfume? Annually, the airfare and hotel for something like 4 days/3 nights vacation for two in the Carribean? Or the club will pay for your books/supplies for your next semester of college? Also, if I were a GM, I'd want to give a small gift to every employee of the club sometime between Thanksgiving & Christmas, plus a thank you note to each employee for their service for the year. What would you suggest which is financially within reason, but nice?

    Before this club did start business, I would have wanted to hire, as consultants, a physiological psychologist, a lighting and sound designer, and an interior decorater who can all work well with each other. I would want the colors, sound design, lighting, and stage layout/seating arrangements, and even the smells within the club to be chosen to contribute to a feeling of relaxation for everyone while in the club. But these must be chosen in such a way as to help sell both dances & drinks.

    Also, from reading these suggestions, I see it is preferable to have a DJ, but maybe one of the DJ's might also double up as my accountant, and also suggest the best legit music downloading services to me. I would also hire an outside service to keep the club as spotless as possible.

    Quote Originally Posted by Destiny
    ...Some type of customer reward system, perhaps patterned after what the airlines do. You spend money with me, I'll reward you points good for free drinks, free cover, upgrades to VIP etc. Yes, I know some guys want to keep the clubgoing habit a secret, and I would respect that. But for those that wanted it, I'd offer it...
    Here, I would be tempted to try something like the cards which you "recharge" at some of the copy centers around town. Only it would be points instead of cash, and the cards would be blank, other than a solid color, so there would not be any club logo. You'd have to use some kind of powerful encryption algorithm to prevent the counterfeiting of the cards, but I think it's doable. The premium could be two free drinks for five visits to the club. Or the club will pick up your cover charge for every ten visits.


    PhaedrusZ

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