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Thread: Products with the best commercials

  1. #1
    PhillyDancer1982
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    Thumbs down Products with the best commercials

    My manager at my insurance office job and I were agreeing on this the other day. Have you guys noticed that it seems that the WORST products/brands have some of the best commercials? For example, subprime creditor Crapital One...horrible customer service, high fees on their credit card, but kick-ass humorous commercials. Same goes for horror cell phone companies Sprint and T-Mobile. Not only does it seem that the worst products have the funniest/sexiest/most clever commercials, but their commercials also advertise everything good about them that they're NOT. For example, T-Mobile advertises $39.99/month and "no surprises," even though their outrageously priced late fees can be very surprising(they were the worst cell phone company of 4 that I've experienced, but then again my experience with them is from nearly 5yrs ago). Citizens Bank advertises that they're friendly and get to know each customer as a person not a number, yet they've made me feel anything BUT appreciated as a customer there(hence my changing banks just to spite them).

    My theory is, the reason that bad/subprime companies have such great commercials, is because some people are gullible enough to choose a brand product based on its cute commercials. Smart people will choose to apply for a credit card based on consumer reviews, rates and fees, company's reputation, etc. Gullible people, however, will choose a credit card for superficial reasons such as their commercial. And aren't gullible people the kind of consumers that a subprime "rip-off" company like Crapital One wants, anyway?...people that they can sucker into paying high fees or manipulate into accepting "ID theft protection" charges?

    I noticed that most of these funny commercials from bad companies, occur during the TV commercial breaks of shows such as Jerry Springer or Maury or sitcoms...shows that don't exactly attract an intelligent, older, or high-class audience. LOL it is laughable how many commercials airing during the breaks of the Jerry Springer show are for rip-off Skylight Debit Card, or injury conartists*cough* I mean lawyers, or predatory lenders. Anyone else notice this?

  2. #2
    God/dess Emily's Avatar
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    Default Re: Products with the best commercials

    daytime commercials are for people that are out of work. So either you're injured, a stay-at-home mom or an unemployed loser!

    But the funny ones jsut make me laugh. They don't make me want to change to Geico. Advertisers spend a lot of time and money researching their target market so I'm sure that the silly commercials appeal to the lowest class. Have you ever watched the commercials during golf? Total opposite.

  3. #3
    Yekhefah
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    Default Re: Products with the best commercials

    It's the same principle as the Premiere Theory. In the movie business, people say that the more elaborate and expensive the premiere, the crappier the movie. A great movie will open at a nice but simple red-carpet party at a nice movie theater like Grauman's or the Arclight, and then the movie stands on its own merits. If you've got a crappy movie, you want everyone talking about how great the party was rather than how much the movie sucked, so you throw a huge elaborate shindig with circus performers, and try to get everyone to ignore the movie.

    It's the old, "If you can't dazzle them with brilliance, baffle them with bullshit."

    And most of the time, it works. People (especially Americans) are generally pretty stupid.

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    God/dess krchab99's Avatar
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    Default Re: Products with the best commercials

    Oh I know what you mean about ads Safe auto is like that i called them for a qoute and they are not cheap but there commericals are good. THere was this telephone company that was for people who had got there phone shut off they had these horriable commericals one for each racial sterotype it was so hidus one was with a redneck type person and i can't rember what the phrase was she said but it was alful and one of there commeicals told me I should buy there service to "get my talk on" I about gaged i would not by serivce from a company that thinks i am an idoit.

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    Banned Melonie's Avatar
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    Default Re: Products with the best commercials

    IMHO being able to sell a product to a wide spectrum of Americans based on their viewing a clever commercial ... and based on the buyers' failure to research the fundamentals behind the product / service being touted by the commercial ... is a sad testament to today's Americans ! However, there's no denying that it's true.

    Just look at the sudden increase in the just released 'Consumer Confidence Index' which was almost solely based on a (IMHO temporary) drop in gasoline prices - while at the same time private sector unemployment is still increasing, prices for just about everything else are still rising, and paychecks are staying the same or shrinking due to increasing taxes.

    Not wanting to get political, but I can't wait to see the results of clever commercials for the upcoming election which are just now hitting the airwaves !!!

  6. #6
    PhillyDancer1982
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    Default Re: Products with the best commercials

    ^ ^ ^ I already saw some of the political commercials! In the state of PA, there is this one commercial that senator Rick Santorum(LOL do a search for "Santorum" on Urban Dictionary and you get a less-than-appetizing definition!) put out to bash his opponent, Bob Casey Jr. It features a bunch of crooked guys in a jail cell, sitting around a table gambling and smoking cigars. These crooked gamblers are supposed to represent all the guys who gave Casey bribe money or contributed to monetary corruption. The guy representing Casey's financial advisor, kinda resembles the Penguin from that Batman movie that was out 10-15yrs ago! Haha it's so laughable all the effort that Santorum went into totally grilling Casey(I think Casey's a better person than Santorum actually, and a lot of people will agree!). On that commercial, they even feature a "parody" of someone who died and isn't even still alive!

    Then Santorum has another commercial, where he explains that our country was founded by immigrants, but that today he acknowledges, however, that some immigrants today have "more malicious intents." The commercial basically makes a "straw man" outta the Spanish immigrants and the message is that he's cracking down on them. My roommate, who is strongly involved in politics and a hardcore Democrat, hates that commercial and calls it discriminatory!

    I can't wait to see the rest of the political commercials! Santorum is already either discriminating or lying in his commercials! I do not trust that guy one bit...so if you live in PA, vote Democrat!

  7. #7
    PhillyDancer1982
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    Default Re: Products with the best commercials

    Quote Originally Posted by Emily
    daytime commercials are for people that are out of work. So either you're injured, a stay-at-home mom or an unemployed loser!

    But the funny ones jsut make me laugh. They don't make me want to change to Geico. Advertisers spend a lot of time and money researching their target market so I'm sure that the silly commercials appeal to the lowest class. Have you ever watched the commercials during golf? Total opposite.
    I agree completely! That's why it's so funny to observe the types of commercials viewed during the Jerry Springer show. Do you know how many times they air the $6.95/month Skylight Debit card commercial?(it's a debit card for people whose credit and Chexsystems reports suck so much, that they can't even get a bank account) Commercials really tell you something about the show's audience, or at least what the network perceives to be the show's expected audience. And yeah, the silly commercials DO apply to the lowest class, because the lowest class is less likely to choose a product based on careful research of the rates, prices, consumer reports, and comparisons.

  8. #8
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    Default Re: Products with the best commercials

    Well, goofy commercials aside...we have Geico, and they've given us nothing but excellent service (and the lowest rate out of all the companies we'd checked with). Of course it's just personal experience and beside the point really...

    As Melonie said, though, we obviously have some very ignorant people living in our country. Consumer confidence has gone up just because of lowered oil prices, but the smallest change in our country's situation might send them back up once again. These people just don't pay enough attention to what's going on beyond their own front door. Jeez!

    As for the stupid political ads, I figured I'd add one. We've got the ads for Republican Van Taylor and Democrat Chet Edwards, and their battle has turned ugly as of late. There's some issue with allowing or not allowing food stamps to illegal immigrants, and now it's turned into each one saying the other is a liar. So you get the "Can Van Taylor EVER tell the truth?" commercial paired up with the "Chet Edwards is lying!" commercial. Brilliant, I tell ya!

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