Click on "Replay the Commercial" to see the commercial they don't show on tv. What do you guys think?





Click on "Replay the Commercial" to see the commercial they don't show on tv. What do you guys think?





Good commercial. Beauty does have no age limitI totally agree!
I do find the term "anti age" interesting when used for beauty products. I'm not scared about growing older maybe because I am a little older now and realise who beautiful I am at this age and like fine wine......I do believe I'm getting better with age!
It's the reason I can't relate to the younger dancers who have all those hang ups about age and age-ing. Everyone ages. Get over it. Embrace your beauty.
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I like it. I'm not afraid to get older ( turning 33 Thursday actually), but I will fight the signs of aging until the death. Just because you try to enhance what you have doesn't mean you don't love it.
IMO, all of those women were beautiful, especially the redhead in the very beginning.
I've been compared to Sigourney Weaver since I was 20-years-old. I've always said if I can look half as good as she does at her age I'll be happy. She's gawgeous:
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I think it's a wily way to sell products. I don't think it's 'good' or 'bad'; it's advertising. Dove is making a killing of this whole 'real beauty' deal- good for them.
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You do look a bit like Sigourney! And I've always been amazed at how gorgeous and classy she is in all of her movies. One of my faves is her pretending to be Russian in that movie where her and her daughter are gold-diggers. Those boobs, oh my!
"Have you ever been to American wedding? Where is the vodka, where's marinated herring?" - GB
"And do the cats give a shit? No, they do not. Why? Because they're cats."-from The Onion
Originally Posted by Mia M





I loved that movie.... I never watch those "chick flick" type films, yet this one had me laughing up a storm.
On topic.... I totally dug that commercial. Pro-woman, pro-real bodies, and yes, pro-aging... er... it finally showed women at various stages in their lives. However, as Scarlett pointed out, it's also pro-advertising... so, ya know, whatever sells... and this is shock value on the other extreme. If More Magazine-type feminism can make them millions, then "more" power to them because everyone benefits by portraying more realistic standards.
I love dove's campaign.
Yes it is advertising but I think it's still beneficial - They do camps or events something like that for young girls about real beauty and I'm all for that. I think it has a positive impact and it's pretty clever.
I think it's pretty cool, I don't know why people freak out about seeing older women scantily clad... when women oo an aa over Sean Connery...
Sorry, the whole Dove "campaign for real beauty" crap leaves a bad taste in my mouth. It IS all about advertising, and the whole "if you happen to be thin and/or in shape or otherwise resemble in any way what the evil media deems attractive, you're not a REAL woman" shtick gets old fast.So, Dove ads irritate the shit out of me. The specific ad in this thread is ok, but I would never buy any of their products.





Dove's real beauty is stupid... mainly for the fact they use it to sell FAKE tanner. "REAL BEAUTY!"... yeah, they have 'real' chicks (what's a fake chick?).. selling products to make you look fake. Woo.
Look like a woman
Think like a man
Act like a lady
Work like a dog
- My Great Grandmother Bessie's Recipe for Success
It's not like the women in their commercials are a bunch of cows or anthing. They are all above average looking, and most of them are in pretty good shape.
Face it, the majority of women are a little heavy, they aren't perfectionists about their bodies, and they want to feel attractive and sexy too. Don't you think it's nice for them to see an ad that shows a woman who looks like them? We all like that. Obviously all of us strippers are so perfect that we never get our egos down over media portrayals of uber perfect women (note, that was sarcasm). Nowhere in those ads does it say that anyone isn't a "real" woman. In fact, in the very ad posted here there is an extremely thin woman in one of the frames.
So, you wouldn't buy Dove because of their ad campaign?I suppose you prefer the Herbal Essence fake orgasm ads or the Pantene ads with super skinny models throwing their golden locks around. The Dove ads look more like real women than any other I've seen. Either way I wouldn't boycott a product unless they did something morally objectionable. I don't see putting normal looking women in ads as something to be offended by.
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So if you use any beauty products at all you aren't a real beauty? That's a crock and you know it. If a woman uses shine spray on her hair is she a fake? If she dyes her hair is she a fake? If she wears a push up bra is she a fake? How about tanning bed tans, is that fake?
I wake up looking good, but I don't go out without taking a shower and throwing on some decent clothes and some makeup and hair. Does that make me a fake? I'll answer that myself, no, it doesn't. I'm a beauty whether I roll out of bed or do myself up to the nines. None of that makes me fake.
I wish I could see a future where women didn't feel the need to tear each other down over every little thing, but unfortunately I don't think that's going to happen. You'd think this bunch would be more feminist, but I guess that's unrealistic, even in 2007.
I don't know why this particular topic sticks in my craw. I guess it's just because I can't imagine anyone having a problem with the first company to use everyday women in their ads. How on earth can that offend anyone? I find it refreshing. And I also like the Kleenex commercials with the people crying. That's my rant for the day. Night night.
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They showed this commercial at the movie theatre. I loved it!





Andy, wow, way to take my point too far. My point was it's REALLY funny to see 'for REAL beauty' on a ad for FAKE tanner. Yeah... way to prove your point, Dove.
Look like a woman
Think like a man
Act like a lady
Work like a dog
- My Great Grandmother Bessie's Recipe for Success




My problem with Dove's campaigns is they used the slogan "real women have curves"
I know what their point was, but it is still getting away from all inclusive beauty which is the whole point of these feel-good-about-your-body things.
It should be "real women come in all shapes and sizes" because we do.
Dove couldn't care less about empowering women. Dove is a corporation, not a person. Their goal is to maximize profits. This campaign is designed to convince ugly women that they too deserve to treat themselves to beauty products.
There is no doubt that this campaign is effective. Still, I think that messages like this do more harm than good on a purely humanitarian level. Look at the obesity epidemic for instance. We need less tolerance for fat ugly people, not more!
Don't expect to see any of these "Real beauties" on the cover of any men's magazines anytime soon.



I agree with that, but for women who are seriously over weight or have
uber low self esteem these commercials are beneficial even if it's not "real beauty"
it's beauty enhancement. I think they are trying to say the "real beauty" are the
models in the commercial and if you relate to those models buy our product.
I liked the commercial about pro-age not anti-age, I think their marketing
department did a fantastic job making aging sound normal not like the
rest of the companies where they target women who are afraid to age.
Wow, are you ever repulsive. Do we need less tolerance for that too?
Well... not for nothing, but that is kind of the point. That they can be beautiful and special and even worthy without being on the covers of men's magazines. And... who really cares what men think if you're not being paid to care, anyway?Don't expect to see any of these "Real beauties" on the cover of any men's magazines anytime soon.
I have taught that the sky in all its zones is mortal and its substance was formed by a process of birth
Because "tolerance" for ugly people is really politically correct.
In any case, I disagree. I think "politically correct" language is far better than offensive language - but you know us whacky Canadians, what with all of our "courtesy" and stuff.
And while we all realize it is a marketing campaign (I mean, it IS a commercial) what we are discussing is whether we LIKE the marketing campaign, and whether the message it is sending (in order to market products) is a message we like. We do buy things here. We know how the system works. I do. Vive la Real Beauty and even Vive la Real Women Have Curves. I also like the Nike commercials.
Finally, if we are going to have intolerance for obesity, I would prefer intolerance for male obesity. We've had it long enough.
I have taught that the sky in all its zones is mortal and its substance was formed by a process of birth
"Needing less political correctness" always seems to be a code phrase for "I should be allowed to treat other people badly." Doesn't matter if it's about race, sexual orientation, religion, gender, weight, kids, no kids...someone always wants to be allowed to have their asshole behavior legitimized and validated. Sorry, no, you're not going to get permission for that.
We don't need LESS tolerance. With our problems with racism, xenophobia, homophobia, discrimination and violence, we already have far less tolerance than we should have for people who do nothing more offensive than live nearby, walk down the street or hold a job in the same company.
Anyway, back to Dove. I'm cynical about the campaign because regardless how "real" these women are, they're still models. I don't see them dragging Joe Housewife off the street, giving her a makeover and sticking her in front of the camera. If they did that, it might be more convincing--but it certainly wouldn't be any more "real" than anybody else.
Of all the campaigns of theirs, the one I liked the most was the one where they had the time-lapse video of a model being made up, photographed and then Photoshopped before the final product was placed on a billboard. THAT is the illusion our society could stand to understand more fundamentally--that anyone, with a good makeup artist and graphic designer, could be a model. Lord knows the umpteen "Look at these celebrities without makeup!" sites around the web also illustrate that principle.
I think that if people understood more thoroughly that "models" are made in the darkroom and on the computer, and that celebrities are nothing more than ordinary people who spend a lot of time and money achieving a look that any of us could achieve if we used the same techniques, then maybe there would be less of a division between the "haves" and the 'have nots" in terms of appearance.
Of course we have permission for that! Its called freedom of speech. People just need to realize that they will have to live with the consequences of their actions. Micheal Richards and Tim Hardaway are learning this lesson the hard way.
Most people say we need to shut up all these bigots. I say let them talk so we know who all of them are. That way we know which products and services to avoid. They wont be talking long.




Uh-oh, it's the freedom of speech card!![]()
What is up with jerks using that!![]()
Also, why is the real women have curves a good message to send? I'm not flaming, I'm interested in the arguement for this. Do you think stronger backlash to the whole thin craze is needed?
It seems counterproductive to me. And I say this as a curvy woman, so it is not my skinny bias talking. I realize larger women have a harder time of it, but why send a message that insinuates one type of woman is more real than the next? How is that more positive?
I hear this influence around me a lot too. Like, I'm told I'm a "real" woman because I am curvy. Or that skinny woman are somehow less in touch with their squishy feminine realness. It's weird. Am I the only one who finds something off about this message?
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