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Thread: PR Firms - what can you tell me about them?

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    Default PR Firms - what can you tell me about them?

    Are they a necessity for a new business endeavor if nobody involved has any type of marketing experience? What entails a "good" PR firm/agency and what should somebody look for in one? What exactly do they do, how do their services work, do you retain them for a specific period of time of what? Is it important to use one that's in your local area or does it really matter? How much do they cost?


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    God/dess VenusGoddess's Avatar
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    Default Re: PR Firms - what can you tell me about them?

    It depends upon what kind on business you are starting/doing. PR firms can be hired for a "one event" sort of thing, or for a whole slew of advertising for a year. It really depends upon your needs.

    I would advise going and consulting with a few of them and seeing what they can do for you. I would also advise having a PR firm that is more local. They would understand your market much better, as opposed say, some firm in CA who has no clue what happens in a small town in VT, ME, or even PA.

    The cost is totally dependant upon what they are doing for you.

    Go to some consultations and make your decision from there. That's really the only way to do it.

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    Default Re: PR Firms - what can you tell me about them?

    ^but let's say our intended market is not local: it's national or possibly even global. Does it still matter then?


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    Default Re: PR Firms - what can you tell me about them?

    No...then you'll want to go with someone who has experience in your intended field. For instance, don;t go with someone who has a lot of experience PR'ing for food companies if you are doing jewelry.

    Ask for examples of their work and references.

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